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United House Furniture show large retailers the outdoor

Posted on January 31 2014

Leaders in outdoor wicker furniture, United House Furniture has today revealed the secret behind their success as a family-owned business turned thriving Aussie brand.

Considered ‘game changers’ in an industry that has traditionally failed to offer consumers any more than average, their winning formula it seems,is simple – honest products,forward-thinking design, flexible delivery and small business values.

Unlike the big brand experience, United House Furniture customers enjoy a service that has a truly local feel and bears the hallmark of a customer-first ethos. Their commitment to product integrity is very evident in theirapproach to design. All designs are created by the owners, who pay specific attention to durability and detail.

United House Furniture is run by husband and wife team, Dan and Mary Manahan. Dan comments, "There’s a lot of change happening within the outdoor furniture market. Australians are maximising on outdoor living and creating another space for quality family time. Two notable trends are the investment in large family tables and in outdoor lounges. Outdoor is the new indoor!"

Mary added, "A major hit with our customers this year has been our half-round wicker range, made with synthetic rattan. This range is a great example of our innovative and practical approach to design. Not only does this range look great, it’s waterproof unlike traditional cane or rattan – and it’s tough enough to stand the test of time. The most popular pieces this season are the Sahara 8 and 10 seaters along with the Randwick, Coco and Sumatra lounges."

On a mission to shake up an otherwise average industry and accommodate increasingly savvy online shoppers, it’s no wonder that United House Furniture are making waves when stacked against some of Australia’s biggest brands.

To find out more about United House Furniture, visit www.unitedhousefurniture.com.au or head to their Sydney or Melbourne showroom.

For media enquiries or to receive images please contact Tanya Bacic on behalf of United House Furniture.

Phone: (02) 9037 4194 Email: tanya@aretemarketing.com.au